Tucson Digital Arts Community

Warner Onstine of ClearBox Media will be doing a presentation on Transmedia (or Alternate Reality Games) Feb. 24 for TDAC.  This presentation will begin around 7:30pm with networking and socializing opportunities before and after.  This will be the first official TDAC event at the Spoke6 coworking space located on the SW corner of 6th Street & 6th Avenue (439 N 6th Ave., Tucson, AZ 85705).

First, what is an ARG (Alternate Reality Game) and where did they start?

Second, how can businesses use them to promote their brand and create a better experience for their customers?

Third, why use this technique?

ARGs have come a long way since their beginning in 2001 with The Beast, an ARG for the film A.I., ARGs now encompass many mediums including T.V., film, radio, magazines, and books. They have also emerged as a new way of telling a story on their own – becoming more than just a vehicle for promoting a primary media vehicle (film or T.V. show).

In this presentation Warner will show a brief history of ARGs, some of the current tools and techniques for running an ARG, and why you might want to do this in the first place. He will wrap up with a preview of his forthcoming game.

Questions and suggestions on content are welcomed beforehand.

BYOB.

There will be a laid back open house for the Spoke6 co-working space this Monday from 6pm until 8pm.  Come on by, check out the space and meet other like-minded folks who are doing the same.

When: Monday, February 15th

Where: 439 N 6th Avenue, Tucson, AZ 85705 (On the SW corner of 6th & 6th, parking is on 6th Avenue or on in the lot South of the building.) Map it >>

What: A brief opening of the space.

You can find out more by visiting www.spoke6.com.  This site will be updated heavily with pertinent information during the days before this event.

Cheers,

- Tim