New Rules of User Experience + Meet-Up

Posted on February 17th, 2009 in Events by TDAC

Mar ’09
25
7:00 PM

A big thanks to Brenton for his well thought out and intriguing presentation!
We had a good showing of around 25 people for this TDAC event and received a lot of interest about future Usability workshops which will be held in the coming months.

Recommended Reading

http://www.azinno.com/content/recommended-reading

Contact info

Brenton@Azinno.com
520-907-5100

www.azinno.com

The Rules

Topic
Rules (new rules in bold)
01 Source Of Innovation
Technology drives innovation… focus on whiz bang, bleeding edge tech.
People trump technology… focus on their work, their lives, their dreams.
02 Know The Customer
Listen to what people say.
Listen to and watch people in their environments.
03 User Experience Scope
Design user interfaces.
Design user experiences.
04 User Interaction Design
Develop the visual design, and create beautiful graphics and icons.
Develop the complete conceptual model, then add beautiful graphics and icons that enhance the model.
05 Development Methodology
Waterfall development model.
Collaborative development model.
06 System Control
Technology is in control.
User is in control.
07 Consistency & Guidelines
Be creative, create custom interface controls.
Follow standard interface controls and guidelines. Spend energy on creative content.
08 Feature Design
Project sponsor (engineering or marketing) decides on how features work.
Design features around user research data and usability data.
09 Simplicity
Simplicity is childish, lots of features for more control.
Simplicity is the new cool, fewer features for more control.
10 Navigation and Search
Provide sophisticated navigation trees and powerful search tools.
Provide an appropriate navigation structure and a simple search tool.
11 Accessibility
Not a concern, we don’t market to disabled or blind customers.
Design for multiple abilities from the start, it takes few resources, and provides a bigger market.
12 Reading and Documentation
We’ll explain everything to the user in the docs.
Users don’t read docs, make everything scan-able.
13 User Errors
A user error is the users fault.
A user error is the designers responsibility.
14 Usability Testing
Scientific studies with big setups… sophisticated labs and equipment.
Conduct studies often and fast, in the users environment if feasible.
15 Measure Success
Client or executive leadership have to like the product.
Prove customers love the product with success metrics.
16 Credibility and Trust
Trust is not a priority, it just needs to work…
Earn trust with great experiences…
17 Think Green
Design for product recyclability.
Design for the entire product life cycle.
18 User Experience Business Role
Usability testing is supporting role of marketing or development.
User Experience is a core business function and revenue driver.

Some photos from this event:

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Presentation: The New Rules of User Experience, How Smart Companies Design Experiences Customers Love

In this presentation we’ll discuss how user experience has evolved from roots in human factors, to a discipline that helps teams create products and services people love. We’ll explore the new rules of user experience, and understand how they have helped teams create fun, useful, and usable products. The new rules will be illustrated with examples including web sites, web applications, and desktop applications.

The presentation will also touch briefly on the User Experience process and how it integrates with development and business activities.

Hope to see you there!

When: Wednesday, March 25th, 7pm – 10pm (presentation will begin around 7:45pm and last 30 minutes or so)
Where: 115 East Broadway Blvd., Tucson, AZ 85701

This event is free, though we ask that you please bring a snack or drink to share.  We’ll have wine glasses and a cooler with ice on hand.

Bio: Brenton Elmore

Brenton Elmore is a user experience leader with expertise in user research, interaction design, web design, and usability. His specialty is transforming complex concepts and technology into desirable and usable solutions.

He has worked in teams to create innovative products, services, and experiences. Industries span consumer, medical, banking, and high-tech including companies like Cisco Systems, Linksys, Rebook, Novell, Arizona State University, Frank Lloyd Wright foundation, Kimberly-Clark, Digital Globe, Compass Bank, and Bank of America.

Brenton has published papers, and is involved with ACM’s CHI (Computer Human Interaction), Silicon Valley Web Guild, and the Usability Professionals Association.

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